About us

Christine Fry, co-founder and principal of Onside Partners, provides strategic guidance to leaders of nonprofit and philanthropic organizations promoting social justice, environmental sustainability, and public health. Throughout her career, Christine has worked with government and non-profit professionals to understand and apply complex, technical concepts to their work. Christine spent nine years at ChangeLab Solutions, a national nonprofit that promotes healthier communities through laws and policies. She provided training and technical assistance to local and state leaders across the country on crafting strong public health policy and on strategies to increase access to healthy foods. As a member of senior leadership of the organization, Christine led a staff-wide process to articulate and refine the organization’s core strategy, supported a staff-driven initiative to define equity within the organization, and played a major role in changing hiring and development practices to increase staff racial and ethnic diversity. Christine has a degree in brain and cognitive sciences from the Massachusetts Institute of Technology and an MPP from University of California, Berkeley.   

Samantha Graff, co-founder and principal of Onside Partners, provides strategic guidance to leaders of nonprofit and philanthropic organizations promoting social justice, environmental sustainability, and public health. She was instrumental in the formation and success of the Digital Trust Foundation, a privacy foundation created in a high-profile litigation settlement involving Facebook. She also played a key role in launching two ambitious national collaboratives in the environmental field. Previously, Samantha served as legal research director at ChangeLab Solutions, a national nonprofit that promotes healthier communities through law and policy. There, she led an initiative to combat unfair and misleading marketing of harmful products to children and was a nationally recognized expert on the application of constitutional law to public health policy. Samantha was also a fellow at the William and Flora Hewlett Foundation, a federal law clerk for the Chief Judge of the Northern District of California, and a case writer at Harvard Business School. Samantha graduated Phi Beta Kappa from Harvard University and received her JD from Yale Law School.  

Ang Hadwin is an affiliate of Onside Partners, where they conduct deep research and analysis to inform public policy and philanthropic strategy. Ang is a planner, researcher, organizer, and educator who has spent the last two decades working to advance equity and increase opportunity in urban centers from the Bronx to Oakland. As a Program Manager at HOPE Collaborative, Ang managed a multi-stakeholder table of local government and community leaders to pilot innovative interventions as a catalyst for systems change. As a Healthy Planning Fellow at ChangeLab Solutions, Ang honed their research and analysis skills developing reports on innovative policy and program strategies to promote health and equity. Ang holds a Master of City Planning degree from the Massachusetts Institute of Technology and an AB in Biology & Environmental Science from Bryn Mawr College.   

Robert Ogilvie is an affiliate of Onside Partners and the Founder of Ogilvie Labs. Throughout his career, Robert has helped local and regional governments and their corporate and non-profit partners build more effective institutional capacity to act in the public good; engage and mobilize local leadership to advocate for policies to make healthier and more economically-vibrant places; draft innovative public policies; and develop the resources necessary to implement these policies. Prior to founding Ogilvie Labs, Robert was the founder of SPUR’s Oakland office where he brought people from across the political spectrum to develop solutions to the big problems that Oakland faces. Before SPUR, Robert was vice president for strategic engagement at ChangeLab Solutions, where he led an interdisciplinary team of lawyers, planners, and policy experts to advance equitable laws and policies to ensure healthy lives for all.  Robert has served as a faculty member in the Department of City and Regional Planning at the University of California, Berkeley; as a consultant to city and county governments, nonprofit organizations and neighborhood activists; and as director of volunteers at the Partnership for the Homeless in New York City. Robert has a PhD in Political Science from Columbia University.

Benjamin D. Winig is an affiliate of Onside Partners and Founder of ThinkForward Strategies. Before that he served for many years as Vice President of Law & Policy at ChangeLab Solutions, a national nonprofit dedicated to building healthy and equitable communities. Ben served on the organization’s Executive Team and oversaw legal interventions across the country. He also was a municipal lawyer for many years at a private law firm where he represented cities and other public agencies in and around the Bay Area.

Heather Wooten is a principal at Onside Partners, where she partners with leaders to make lasting change. After working for over a decade at the intersection of health equity and built environment policy, she believes in the power of good governance to create healthy, sustainable, and economically vibrant communities for all. Heather’s expertise includes policy research, analysis, and drafting; development of innovative tools that make the policymaking process accessible to all; community and stakeholder capacity building through coaching, technical assistance, and training. She is the recipient of the 2014 William R. and June Dale Prize for Excellence in Urban and Regional Planning from Cal Poly Pomona for her work in food systems planning. Heather graduated from the University of Minnesota and received her master’s degree in city planning from UC Berkeley.  


Selected publications

Johnson, R., Wooten, H. (2018).  A Roadmap for Health in All Policies: Collaborating to Win the Policy Marathon. ChangeLab Solutions.

Johnson, R., Wooten, H. (2015). From Start to Finish: How to Permanently Improve Government through Health in All Policies. ChangeLab Solutions.

Nixon, L., Mejia, P., Dorfman, L., Cheyne, A., Young, S., Friedman, L.C., Gottlieb, M.A., Wooten H. (2015). Fast-Food Fights: News Coverage of Local Efforts to Improve Food Environments Though Land-Use Regulations, 2000-2013. Am J Public Health, 105(3):490-6.

Fry, C., McLaughlin, I., Etow, A., & Holaday, R. (2015). What’s in Store: A Vision for Healthier Retail Environments through Better Collaboration. American Journal of Law & Medicine, 41(2-3), 331-356.

McClintock, N., Pallana, E., Wooten, H. (2014). Urban Livestock Ownership, Management, and Regulation in the United States: An Exploratory Survey and Research Agenda. Land Use Policy, 38.

Wooten, H., Winig, B. (2013). Dig, Eat, and Be Healthy: A Guide to Growing Food on Public Property. ChangeLab Solutions.

Wooten, H., Ackerman, A. (2013). From the Ground Up: Land Use Policies to Protect and Promote Farmers’ Markets. ChangeLab Solutions.

Graff, S., & Piety, T. (2013). The New First Amendment and Its Implications for Combating Obesity Through Regulation of Advertising. In Advances in Communication Research to Reduce Childhood Obesity (pp. 101-117). Springer, New York, NY.

Graff, S. (2013). Legal Challenges and Opportunities. In Olson, S., Parker, L., & Breiner, H. (Eds.). (2013). Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. National Academies Press.

Mermin, S. E., & Graff, S. K. (2013). The First Amendment and public health, at odds. American Journal of Law & Medicine, 39(2-3), 298-307.

Wooten, H., McLaughlin, I., Chen, L., & Fry, C. (2013). Zoning and licensing to regulate the retail environment and achieve public health goals. Duke FL & Soc. Change, 5, 65.

Fry, C. (2012). Making restaurants healthier in California. California Health Report. Retrieved December 12, 2018, from https://www.calhealthreport.org/2012/07/09/making-restaurants-healthier-in-california/

McClinktock, N., Wooten, H., Harper Brown, A. (2012). Toward a Food Policy “First Step” in Oakland, California: A Food Policy Council’s Efforts to Promote Urban Agriculture Zoning. Journal of Agriculture, Food Systems, and Community Development, 2(4).

Fry, C., & Wooten, H. (2012). ‘Complete Eats’ Legislation: The Farm Bill and Food Systems Planning. Planning & Environmental Law, 64(4), 3-8.

Graff S. (2012). First Amendment Doesn’t Apply to Junk Food Marketing to Kids. Roll Call. Retrieved December 12, 2018, from https://www.rollcall.com/news/Graff-First-Amendment-Doesnt-Apply-to-Junk-Food-Marketing-to-Kids-212523-1.html

Graff, S. K., Kappagoda, M., Wooten, H. M., McGowan, A. K., & Ashe, M. (2012). Policies for healthier communities: historical, legal, and practical elements of the obesity prevention movement. Annual Review of Public Health, 33.

Graff, S., Kunkel, D., & Mermin, S. E. (2012). Government can regulate food advertising to children because cognitive research shows that it is inherently misleading. Health Affairs, 31(2), 392-398.

Harris, J. L., & Graff, S. K. (2012). Protecting young people from junk food advertising: implications of psychological research for First Amendment law. American Journal of Public Health, 102(2), 214-222.

Ashe, M., Graff, S., & Spector, C. (2011). Changing places: policies to make a healthy choice the easy choice. Public Health, 125(12), 889-895.

Diller, P. A., & Graff, S. (2011). Regulating food retail for obesity prevention: how far can cities go? Journal of Law, Medicine & Ethics, 39, 89-93.

Fry, C. (2011). A new take on the Food Stamp debate. The Hill. Retrieved December 12, 2018, from https://thehill.com/blogs/congress-blog/healthcare/193003-a-new-take-on-the-food-stamp-debate

Henderson, A., & Fry, C. R. (2011). Better parks through law and policy: a legal analysis of authorities governing public parks and open spaces. Journal of Physical Activity and Health, 8(s1), S109-S115.

Mermin, S. E., & Graff, S. K. (2009). A legal primer for the obesity prevention movement. American Journal of Public Health, 99(10), 1799-1805.

Park, J. M., Park, L. T., Siefert, C. J., Abraham, M. E., Fry, C. R., & Silvert, M. S. (2009). Factors associated with extended length of stay for patients presenting to an urban psychiatric emergency service: a case-control study. Journal of Behavioral Health Services & Research, 36(3), 300-308.

Graff, S. K. (2008). First Amendment implications of restricting food and beverage marketing in schools. Annals of the American Academy of Political and Social Science, 615(1), 157-177.

Stair, P., Wooten, H., Raimi, M. (2008). How to Create and Implement Healthy General Plans. California: ChangeLab Solutions.

Unger, S., Wooten, H. (2006). A Food Systems Assessment for Oakland, CA: Toward a Sustainable Food Plan.